General Magic
UK Cinema Release Date:
Wednesday 16th October 2019
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Starring:
Tony Fadell, Andy Hertzfeld, Marc Porat, John Sculley and Megan Smith
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Directed By:
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Written By:
Sarah Kerruish, Jonathan Key, Matt Maude, Michael Stern and Ceri Tallett
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Produced By:
Claire Ferguson, Sarah Kerruish, Matt Maude and Ceri Tallett
Synopsis
The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up called 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartphone"). The film combines rare archival footage with powerful honesty from the "Magicians" today, reflecting on the most influential Silicon Valley Company no one has ever heard of. Featuring legendary members of the original Macintosh team, along with the creators of the iPod, iPhone, Android and eBay.